This is Pro Microfiber Smart Silicon Handlebar Tape. Pro has been one of the most widely used component makers in the European cycling scene for a long time. Shimano, wanting to make a move into the "contact point" market, acquired them and they have quickly become a top choice for pro riders to weekend warriors. With good reason, as their attention to quality and consistent manufacturing was one of the reasons Shimano targeted them in the first place. Pro has been consistently turning skeptics into believers.